Shu Bertrand
Designing Futures. Building Differently
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Hello!
I am Shu, an industrial designer. Founder of Aplat and Chair of Industrial Design at California College of the Arts, my work brings together craft, life science, and emerging technologies to design better systems for human and planet health.
I continue to develop zero waste collections through Aplat and am beginning a new venture exploring circular pathways for businesses as global legislation pushes brands to rethink waste and overproduction.
Outside of work, I recharge in nature, whether hiking along trails, exploring the coast, or swimming and kayaking in the ocean. Cooking and gathering around the table remain my favorite ways to connect with friends and family. I’m always exploring new tools, asking new questions, and imagining new ways to shape the future.
If these ideas resonate, I’d love to connect. Whether you’re exploring design consulting, developing new curricula, advancing circular systems, or rethinking how we design for the future, I welcome opportunities to collaborate, exchange ideas, and build something meaningful together. Drop me an email!
Grant awarded in 2026.
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Nike IE
Nike Intelligent Equipment advanced concepts for the future of Nike technology and high performance athletes. Sensors built into gear athletes already use, from swim gloves to yoga mats, synced with iPhone and Nike+ to track progress and give instant feedback.
Advanced Concept
Samsung CoLab
Samsung: MDC40. CoLab Concept 60" touchscreen monitor/tablet and CoLab Concept remote video conference phone
Nike ACG
Nike ACG concept development for future products with emerging technology. Work at the intersection of apparel and bag systems for destination sport and utility outerwear, from the VestPac to wearable audio, Air cushioned protection, and a Bluetooth speaker tote.
Advanced Concept
Nike
Kids explorers sneaker concepts with interactive play using nike air technology and advance materials
Advanced Concept
Collaborative cart
A mobile work bar that carts
Modular Overhead Storage
Personal whiteboard for a paperless office
Live in Office Chair
All in one 12 motor office chair
The New Workday
Led the journey from research to product development, product marketing, sales strategy, and CEU accredited professional development content for architects and interior designers.
360° Magazine
Steelcase 360, Issue 66 — The New I.Q.
Nomadic work research published as “Reports from the Nomadic Fringe.” Click a spread to turn the page, double-click to enlarge.
Women in Tech
Smart designs for smarter lifestyles
Designing for Nature
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LG Robo
A second-generation RoboKing concept pairing a full-size vacuum with a mini cleaner that brushes edges, corners, and cables the large unit cannot reach.
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Scented stones
